IRDAI Licensed Insurance Marketing Firm  ·  India's Oldest IMFs  ·  ☎ 98338 88817  ·  ₹0 Advisory Fee — Always Free
IRDAI Licensed IMF · Since 2015 · India's Oldest IMF
Buying term insurance in India?

Multiple insurance providers. Multiple plans. Just 1 right plan for you.

Every other website throws a wall of plans, jargon & upsells at you. We do the opposite. We declutter it, compare it & explain it — in plain language. Then we consult you, for free.

₹0 Consultation & Advisory Fee — Always. No Hidden Cost.
24+
Life insurance
companies in India
100+
Plans we cut
through for you
10K+
Families
advised
₹0
Advisory
fee
🔒 Confidential  ·  No spam  ·  No pushy calls
✅ ₹0 Advisory Fee 🛡️ IRDAI Licensed
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Fill in a few details. Our advisor calls you within 4 hours — no jargon, no upsells, just clarity.

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The problem with buying insurance online

There are 24 life insurance companies in India. Each offers 5–10 plans. That's 100+ options — with fine print, exclusions & upsells designed to confuse you.

Other sites:  Overwhelm you with options to sell more
Aggregators:  Show plans that pay them highest commission
Enivesh:  We declutter it. We simplify. For FREE.
Why Enivesh
We Consult. We Don't Sell.

Our advisors work for you — not for any insurance company. We've been doing this since 2015 when most of today's fintech platforms didn't exist.

🔍

We Compare All 40+ Plans

Across 15+ insurers including HDFC Life, ICICI Pru, Tata AIA, Max Life, LIC & more — on the metrics that matter: CSR, claim speed, premium.

For You. For Free.
🎯

Tailored to Your Life

A 28-year-old with a home loan needs a different plan than a 45-year-old HNI building an estate. We calculate your HLV and match accordingly.

No Guesswork
💬

₹0 Advisory Fees — Always

Our compensation comes from the insurer after you buy. You pay the same premium as buying direct online. There is no catch, no hidden fee.

Zero Cost to You

Not sure which plan is right for you?FREE

Our advisor will call you within 4 hours. No spam. No pressure.

Talk to an Advisor →
Your WHY matters
Which Situation Are You In?

Most people don't know they need different plans for different needs. We identify yours before recommending anything.

01

Income Replacement

You're the primary earner. Your family needs your income to survive — EMIs, school fees, rent, groceries. A Pure Term plan replaces that income instantly.

👨‍👩‍👧 Young families, sole earners
02

Income + Liabilities

You have active loans (home loan, car, business). TULIP adds wealth creation alongside life cover — pay off debts AND build a corpus.

🏠 Loan holders, EMI payers
03

Legacy Planning

Financially secure, but want a tax-efficient, guaranteed inheritance for your family. Whole Life covers you till 99–100 — payout is virtually guaranteed.

💎 HNIs, estate planning
Our offerings
The 3 Plan Types We Advise On

Pure Term Insurance

Regular Pay & Limited Pay
  • Affordable pure life protection
  • Cover from ₹25L to ₹10 Cr+
  • Limited Pay: pay 10–15 yrs, covered for full term
  • Tax-free payout under Sec 10(10D)
  • Starting from ₹550/month for ₹1 Cr cover
Best for: Income replacement, tight budgets

TULIP

Term + ULIP Combo
  • Life cover + market-linked investment
  • Part premium → protection, part → wealth
  • Tax benefits on premium & maturity
  • Covers liabilities + builds long-term corpus
  • Ideal for 20–30 year financial horizon
Best for: Loan holders, wealth + protection

Whole Life Term

Coverage till 99–100 years
  • Virtually guaranteed payout to family
  • Effective estate / legacy transfer tool
  • Premium waiver on critical illness
  • Tax-free payout to nominees
  • Lock in low premiums at younger age
Best for: Legacy planning, HNIs

Still unsure? We'll tell you which plan fits you.FREE

5-minute call. No jargon. No upsells. Just honest advice.

Get My Plan Recommendation →
Side by side
Compare All Three Plans at a Glance

We show you this breakdown on a call too — so you understand exactly what you're choosing and why.

Feature🔶 Pure Term🔷 TULIP🟣 Whole Life
PurposeIncome replacementIncome + liability + wealthLegacy planning
Coverage Period10–40 years15–30 yearsTill age 99–100
Premium CostLowest (₹550/mo+)ModerateHigher
Maturity BenefitNoneYes — market fund valueGuaranteed payout
Investment GrowthNoYes — market-linkedNo
Ideal ForYoung families, earnersLoan holders, 30s–40sHNIs, estate planners
Advisory Fee₹0₹0₹0
How it works
From Confused to Covered in 4 Steps

We do the heavy lifting. You make the final decision — with full clarity, zero pressure.

1

Share 3 Details

Name, age, goal — 60 seconds flat

2

Advisor Calls You

Within 4 hours, on a real Zoom/call

3

We Compare Plans

3–5 quotes across CSR & premium

4

You Decide. Freely.

No pressure. Our advice is yours to keep.

Our insurer partners
We Compare Plans From India's Leading Insurers

So you get the best deal — not the most profitable one for us.

HDFC Life
ICICI Prudential
Bajaj Allianz Life
Max Life
Tata AIA Life
LIC
SBI Life
Kotak Life
Aditya Birla Sun Life
PNB MetLife
HDFC Life
ICICI Prudential
Bajaj Allianz Life
Max Life
Tata AIA Life
LIC
SBI Life
Kotak Life
Aditya Birla Sun Life
PNB MetLife
Client stories
Real People. Real Protection.

We've helped 10,000+ families make the right call. Here's what they say.

Join 10,000+ families who got clarity — not confusion.FREE

Your 4-hour callback is one click away.

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₹0 Advisory Fee · Always Free

Stop guessing. Start knowing.

Most websites bury you in information. We cut through it and tell you exactly what your family needs — in plain language, for free.

Get My Free Personalised Plan → 💬 WhatsApp Us
🛡️ IRDAI Licensed IMF 📅 Since 2015 👨‍👩‍👧‍👦 10,000+ families advised ✅ ₹0 advisory fee